With donations dropping and competition surging for the nation’s charitable dollars, nonprofit organizations are increasingly looking to special consultancies to help with their fundraising. One such consultancy, Convergent Nonprofit Solutions, is making the business case for social investment by pointing out the tangible business benefits of giving money to charity.
“We really try to get it to the level of, ‘What’s in it for me?’” says Tom Ralser, a principal with Convergent. That means analyzing virtually all aspects of a company’s business and identifying ways in which providing support for a given nonprofit would benefit the company – from marketing and public relations to an expanded customer base and broader economic impacts to the community.
Making the business case for social investment helps bring in additional potential funding from corporations, because such investments – as opposed to donations – can be drawn from marketing and business development budgets, which are typically much larger than charitable giving budgets, Ralser says.