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Effectively procuring major gifts requires an understanding of unique circumstances and considerations that do not commonly come into play in other fundraising situations.
While major and planned gift donors are often the most loyal and profitable funders over the long term, originating these relationships requires significant due diligence. Analytic predictive models enable nonprofit organizations to better understand critical information such as relationships with key persons within the organization and community, past giving habits, financial commitments to other nonprofit organizations, and a number of timing related matters.
Through our major gift programs, Convergent develops detailed analytic profiles of potential major funders that lead to significantly larger gifts and investments.
In addition to detailed data on current prospects and donors, our major gift consulting team also uses unique data mining processes to expand potential prospect lists by finding those with the capacity to give and researching historic giving interest levels.
Convergent can help you establish a formal major gift fundraising program before, in conjunction with, or following a capital campaign. Regardless of your situation, maximize dollars from current funders and tap new high potential prospects with Convergent's major gifts programs.
Learn about other unique fundraising and sustainability tools in the Outcomes Lab.
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