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The realities of today's economic environment have required that nonprofits, and those professionals who raise money for them, make their case for support as strong as possible. Warm and fuzzy appeals that tug at the heart strings have met with limited success. Assuming that funding targets intuitively know the value of the good work being done is unrealistic. "Return on Investment-The Key to Nonprofit Sustainability" details the methods and processes that help nonprofits raise money in an environment that increasingly demands accountability, transparency, and results. |
