Raise More Money Using Storytelling & Dynamic Communication
Tom Ahern, a renowned nonprofit copywriting expert, joined Convergent Principal Jay Werth on a recent podcast episode to discuss ways nonprofit and economic development leaders can deepen donor relationships and cultivate investors by shifting their copywriting tone and messaging. “Nonprofit leaders often miss that their customer is their donor/investor, not just the people they are […]
Survey Says: GrowthZone’s 2023 Annual Chamber Survey
GrowthZone, a leading Chamber CRM solution, just released their 2023 Chamber survey results, we found the trends to be very interesting, particularly through the lens of fundraising. You can review the details for yourself at GrowthZone. The surveyed Chamber leaders’ top 3 concerns were: #1 Member Engagement & Retention, #2 Growing Membership, and […]
The Role of Education in Talent Attraction
“Education is now the #1 economic priority,” according to Don Gilman, CEO of Ignite College and Career Academy in Georgia. In the past, most economic development organizations focused their efforts on creating jobs and capital investment. Today, the pandemic’s “Great Resignation” coupled with the high level of Baby Boomers retiring has businesses struggling to fill […]
Turning Data into Dollars
A data-driven approach to major gift fundraising and capital campaigns can help you set the bar high, but at an appropriate level, and assure that your funding effort will have the best possible chance for success. I’ll share two examples I’ve recently encountered: Organization A received an abnormally large investment from a first-time donor via […]
Funding Your Nonprofit During COVID-19
This challenging and unprecedented time has left no one unaffected, especially within the nonprofit sector. As financial stability across the nation continues to stand on rocky ground, nonprofit organizations are feeling the stress of fundraising pressures. However, this is not a hopeless time for organizations; rather, a chance to adapt and reach new outlets of […]