What:
An integrated program designed to enhance the success of a feasibility study, and/or when Asking Rights™ have not yet been earned or because Credibility has not been fully established.
Who:
Those organizations that are new, young, or that are venturing into new territories, areas of emphasis, or markets.
Deliverable:
A program of work that can be immediately tested in a feasibility process, with a much higher chance or success of reaching the right interviewees at the right time with the right message.
The following components are designed around the three components of Asking Rights™: Credibility, Fundraising Skills, and Outcomes. Since it is a precursor to a large-scale funding effort, it focuses on the Credibility and Outcomes “buckets.”
Month 1
Develop a social media plan, including:
- In-depth analysis of current social media strategies, accounts, and content.
- Explore & identify best platforms to utilize, including but not limited to: newsletters, blogs, LinkedIn, Facebook, and Twitter.
- Create & facilitate targeted social media campaign & content calendar.
- Identify target follower base and those that we ideally want to follow client accounts.
- Outline strategy to develop Concern motivators to Connection motivators.
Month 2-4
Implement SM plan, including:
- Initiate & develop online relationships with targeted follower bases.
- Develop & share content that specifically addresses:
- Cause related concerns targeted followers are identified as having.
- Key outcomes of client as identified by Convergent.
- Marketing of client events, successes, campaigns, etc. across all platforms in a cohesive manner (based on weekly calls with client).
- Monitor and review social media analytics.
- Provide summary of key interactions, content that is driving traffic, etc. with recommendations on how to best capitalize on and maintain momentum.
- Training of client staff on strategy and best practices.
Outcomes
Month 5,6
Develop Organizational Value Proposition®:
- Conduct on-site workshop
- The Investor’s perspective
- Outputs to outcomes to value
- Matching outcomes and motivations
- Determining “buckets” of value
- Valuing outcomes that will appeal to potential investors
- Develop outcomes that will be utilized in prospectus
- Prepare OVP document