Duluth, Georgia-based Rainbow Village has been providing transitional housing to homeless families with children for…
What do you do when you launch a capital campaign in the midst of an economic recession, when you face stiff “competition” for fundraising dollars from a series of high profile nonprofits in your area, and when your longtime executive director leaves at the outset of the campaign? This is just what one Convergent client was facing when we started our work with them.
The Inter-Faith Council for Social Service (IFC) is the principal agency in Orange County, N.C., for mobilizing the community to address homelessness, hunger, and economic disparity. One of the main focuses for IFC is operating the Community House, the county’s only 24-hour residential facility for homeless men.
Established in 1985, The Community House is now outdated and undersized, and according to IFC Executive Director John Dorward, is not in an ideal location.
“Being located in downtown Chapel Hill certainly has its drawbacks,” said John. “For all intents and purposes, this is a vibrant college town with lots of activity, noise, bars and other distractions…it’s a wonderful place, but certainly not the ideal environment for many of our residents looking to focus on improving their lives.”
However, focusing on these types of investors did not mean that we reverted to an “old-school” mentality of using an emotional appeal.
Faith-based organizations and other foundations just like businesses take the decision to invest seriously and react far better when they understand the true and full impact their investment will have in a community. Therefore, we did not stray from our ROI approach to fundraising, and the results speak for themselves.
John Dorward, Executive Director, IFC
We looked at four different companies to help us meet our goals,” said Dorward. “We were most comfortable with Convergent’s ROI approach, and their ability to handle all elements of the campaign from start-to-finish. Having a Convergent consultant on-site made a significant difference, as he truly became part of our team and kept us focused on our goals.”