Webinar: Comprehensive Campaigns – Maximizing Funding With Aligned Appeals
Unlock the Power of Integrated Fundraising
Discover how to take your fundraising to the next level by aligning annual, capital, and endowment efforts under a single, strategic campaign. While comprehensive campaigns have long been a cornerstone of university and hospital fundraising, these powerful tactics can be adapted to nonprofits of any size.
Join Convergent Nonprofit Solutions to learn how a comprehensive approach can help your organization maximize donor engagement, unify messaging, and significantly grow funding outcomes.
What You’ll Learn:
- The core components of a comprehensive campaign strategy
- How to unify annual, capital, and endowment goals under one campaign vision
- Tips for positioning your campaign with clarity and confidence
- Case examples of smaller nonprofits achieving big results with this approach
Who Should Attend:
- Executive Directors and Fundraising Teams
- Board Members and Campaign Committee Leaders
- Development Professionals Seeking Scalable Strategy
- Nonprofits planning major fundraising efforts or capital campaigns
About the Presenter:
Brian Abernathy
Brian has developed a broad range of nonprofit experience through his career. He has led launches of local chapters for international organizations, directed the operational aspects of brand-new nonprofits, and developed cross-sector partnerships to identify innovative solutions for community development.
Prior to joining Convergent, Brian served as campaign director with a regional firm that managed capital fundraising campaigns for nonprofits. There he focused on building, scaling, and executing complex projects while developing systems to drive operational efficiencies.
Every nonprofit organization has an important mission but not many can quantify and communicate the value proposition of the impact they desire to achieve. Brian has helped organizations across various sectors develop case statements and impact strategies to effectively communicate their outcomes to key stakeholders and investors. At Convergent, Brian works closely with our project directors on strategic direction, day-to-day operations, expense control, and ultimately fundraising success for our clients
Brian resides in Buford, Georgia, with his wife, two daughters, one dog, and eight chickens.
Summary of Experience
- VP of Operations at First Community Development, supervised entire operations staff of fundraising professionals and multiple capital campaigns.
- Led development of a coalition of community leaders from various sectors to create Breakthrough Norcross — a collective impact initiative focused on improving educational and economic outcomes for students.
- A member of Leadership Georgia class of 2019.
- Elder and Treasurer at Emmaus Church.
- BA in Business Management with an emphasis on Marketing from Carson-Newman College in Jefferson City, Tennessee.
- Completed graduate level coursework at Moody Bible Institute and Reformed Theological Seminary.
Reserve Your Seat Today
June 3, 2025 | 1 PM ET | Free Registration
Learn how to build a campaign that tells a bigger story—and inspires greater giving.
