What:

An integrated program designed to enhance the success of a feasibility study, and/or when Asking Rights have not yet been earned or because Credibility has not been fully established.

Who:

Those organizations that are new, young, or that are venturing into new territories, areas of emphasis, or markets.

Deliverable:

A program of work that can be immediately tested in a feasibility process, with a much higher chance or success of reaching the right interviewees at the right time with the right message.

The following components are designed around the three components of Asking Rights: Credibility, Fundraising Skills, and Outcomes. Since it is a precursor to a large-scale funding effort, it focuses on the Credibility and Outcomes “buckets.”

Month 1

Develop a social media plan, including:

  • In-depth analysis of current social media strategies, accounts, and content.
  • Explore & identify best platforms to utilize, including but not limited to: newsletters, blogs, LinkedIn, Facebook, and Twitter.
  • Create & facilitate targeted social media campaign & content calendar.
  • Identify target follower base and those that we ideally want to follow client accounts.
  • Outline strategy to develop Concern motivators to Connection motivators.

Month 2-4

Implement SM plan, including:

  • Initiate & develop online relationships with targeted follower bases.
  • Develop & share content that specifically addresses:
    • Cause related concerns targeted followers are identified as having.
    • Key outcomes of client as identified by Convergent.
  • Marketing of client events, successes, campaigns, etc. across all platforms in a cohesive manner (based on weekly calls with client).
  • Monitor and review social media analytics.
  • Provide summary of key interactions, content that is driving traffic, etc. with recommendations on how to best capitalize on and maintain momentum.
  • Training of client staff on strategy and best practices.

Outcomes

Month 5,6

Develop Organizational Value Proposition®:

  • Conduct on-site workshop
    • The Investor’s perspective
    • Outputs to outcomes to value
    • Matching outcomes and motivations
    • Determining “buckets” of value
    • Valuing outcomes that will appeal to potential investors
  • Develop outcomes that will be utilized in prospectus
  • Prepare OVP document