Why Invest?
Packaging Your Community for a Successful Future

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Convergent and Golden Shovel Agency recently partnered to present this free, 2-part webinar series

Have you ever wondered how other counties or towns are able to add valuable assets to their community? Join us for a two-part webinar perfect for chamber and economic development executives.

Convergent Principal Andy Coe and our friends at Golden Shovel Agency address the what, why, and how of creating a successful capital campaign and what that can mean for your community in terms of workforce and industry attraction.


We identify key strategies to implement before a capital campaign and how to use that success for economic development marketing, whether that be to highlight a space for workforce attraction, or showcase new services offered to attract new businesses.

  • Identifying if a capital campaign is right for your community
  • The importance of community engagement
  • How to start a large-scale campaign
  • How to package your community for optimal success


This final webinar in the series brings all the pieces together so you know what to do to both prepare for and launch a campaign and how to best use it for marketing your community and economic development group in the future.

  • Case studies for successful fundraising campaigns
  • Marketing examples for workforce and industry attraction
  • Key components to wrap up a campaign
  • Economic development marketing during the process

Meet the Team of Experts

Andy Coe

Andy Coe

Convergent Nonprofit Solutions

Kirstie McPherson

Director of Marketing
Golden Shovel Agency

Aaron Brossoit

Golden Shovel Agency