Books on Fundraising

The Five-Minute Fundraiser

What if raising more money to fuel your mission isn’t about who you know or how big your marketing budget is? What if it’s about the outcomes you deliver and connecting with funders who value them? In this book, Tom Ralser—nonprofit industry leader and architect of Asking Rights—presents the concepts of his proven formula for better, more effective fundraising through a short story format designed for busy board members and nonprofit executives who want to understand the new reality of raising money. As the story quickly unfolds, you’ll discover:

• How successful fundraising depends on having earned the right to ask for money
• How to develop each of the key ingredients of Asking Rights
• Why nonprofit investors embrace the concept of Asking Rights
   

ROI for Nonprofits: The New Key to Sustainability

This book looks at how nonprofits can raise money amidst demands for accountability, transparency, and results. Nonprofits face the same challenge as for-profits when it comes to raising money and keeping investors happy. When investors in nonprofits are shown that their money is making a difference–that their investment is paying off–they are more likely to keep investing. Written by Tom Ralser–a CFA uniquely qualified to apply ROI methodologies to the nonprofit sector–ROI for Nonprofits: The New Key to Sustainability details the methods and processes your nonprofit can effectively use to demonstrate the value of your organization’s efforts.

Asking Rights: Why Some Nonprofits Get Funded (and some don’t)

Why do some nonprofits seem to effortlessly raise money, while others struggle? It’s because they have earned the right to ask for money. They have learned that to succeed in today’s funding environment, they must keep the investor’s perspective in mind, utilize the advantages of rational asks, and focus on the outcomes delivered. This book distills the experience of hundreds of funding campaign into easily digestible bites, including the ingredients for Asking Rights–Credibility, Fundraising Skills, and Outcomes–and the recipe for combining them into a successful funding effort.

Developing Your Asking Rights: The Most Important Questions Your Organization Needs to Answer to Ensure You Have Earned the Right to Successfully Ask for Money

“Developing Your Asking Rights” is a companion to the book “Asking Rights.” This workbook contains 25 worksheets frequently used in author Tom Ralser’s highly sought-after workshops, outlining each step that builds a nonprofit’s capacity to establish long-term, sustainable funding. The worksheets are presented in a clear, straightforward manner to offer groups of any size–in any nonprofit arena–the tolls that will help them successfully earn the right to ask for large dollars.