Author: Ann Fellman

As the Chief Marketing Officer at Bloomerang, Ann is responsible for the company's overall thought leadership, brand, marketing, and community outreach programs that work to strengthen relationships with customers and the broader nonprofit community. Ann brings with her more than 24 years of experience in business-to-business (B2B) marketing in the technology industry, including time spent working at a nonprofit organization.

7 Important Fundraising Metrics to Track During Campaigns

There’s a lot that goes into planning a fundraising campaign, from developing a marketing plan and case for support to thanking your donors (or, as Convergent refers to them, investors) for their generous support. Amid the hustle and bustle of the planning process, don’t forget to also create a strategy for tracking fundraising metrics.  Metrics […]