Does your case for support look something like this: “We need to do more, to serve more people, so you need to give us more money.” If that sounds familiar, it’s time for a more effective fundraising approach!
Today’s funders, from major corporations to community foundations to local philanthropists, want to know that their money is making a tangible impact. But don’t just take our word for it. You can learn more about the increasingly important role “impact” and “outcomes” play in successful fundraising here, here, and here. So what does that mean in terms of securing real money for your organization?
Principal Tom Ralser (aka, “the Godfather of ROI”) has written several books on the topic of nonprofit ROI, exploring the growing movement that supplements traditional fundraising methods with value propositions, community asset positioning, and Investible Outcomes™. They’re a great place to start if you want to learn more about the investor’s perspective, identifying your most fundable outcomes, and how to clearly communicate the value of your outcomes to funders in a way that will lead to increased, sustainable funding.