Resources

Does your case for support look something like this: “We need to do more, to serve more people, so you need to give us more money.” If that sounds familiar, it’s time for a more effective fundraising approach!

Today’s funders, from major corporations to community foundations to local philanthropists, want to know that their money is making a tangible impact. But don’t just take our word for it. You can learn more about the increasingly important role “impact” and “outcomes” play in successful fundraising here, here, and here. So what does that mean in terms of securing real money for your organization?

Principal Tom Ralser (aka, “the Godfather of ROI”) has written several books on the topic of nonprofit ROI, exploring the growing movement that supplements traditional fundraising methods with value propositions, community asset positioning, and Investible Outcomes™. They’re a great place to start if you want to learn more about the investor’s perspective, identifying your most fundable outcomes, and how to clearly communicate the value of your outcomes to funders in a way that will lead to increased, sustainable funding.

The concepts translated into our many areas of service and inspired many spirited discussions on how we could demonstrate our value to funders, improve our development department, and position ourselves for future success.

Danielli Navarro Nieto Lopez
Development Director
Albert Einstein Hospital System, Brazil

Books

ROI for Nonprofits by Tom Ralser

ROI for Nonprofits: The New Key to Sustainability

This book looks at how nonprofits can raise money amidst demands for accountability, transparency, and results. Nonprofits face the same challenge as for-profits when it comes to raising money and keeping investors happy. When investors in nonprofits are shown that their money is making a difference–that their investment is paying off–they are more likely to keep investing. Written by Tom Ralse–a CFA uniquely qualified to apply ROI methodologies to the nonprofit sector–ROI for Nonprofits: The New Key to Sustainability details the methods and processes your nonprofit can effectively use to demonstrate the value of your organization’s efforts.

Available in paperback, hardcover, and Amazon Kindle formats.

Asking Rights by Tom Ralser

Asking Rights: Why Some Nonprofits Get Funded (and some don’t)

Why do some nonprofits seem to effortlessly raise money, while others struggle? It’s because they have earned the right to ask for money. They have learned that to succeed in today’s funding environment, they must keep the investor’s perspective in mind, utilize the advantages of rational asks, and focus on the outcomes delivered. This book distills the experience of hundreds of funding campaign into easily digestible bites, including the ingredients for Asking Rights–Credibility, Fundraising Skills, and Outcomes–and the recipe for combining them into a successful funding effort.

Available in paperback, hardcover, and Amazon Kindle formats.

Developing Your Asking Rights Cover

Developing Your Asking Rights: The Most Important Questions Your Organization Needs to Answer to Ensure You Have Earned the Right to Successfully Ask for Money

“Developing Your Asking Rights” is a companion to the book “Asking Rights.” This workbook contains 25 worksheets frequently used in author Tom Ralser’s highly sought-after workshops, outlining each step that builds a nonprofit’s capacity to establish long-term, sustainable funding. The worksheets are presented in a clear, straightforward manner to offer groups of any size–in any nonprofit arena–the tolls that will help them successfully earn the right to ask for large dollars.

Available in paperback, hardcover, and Amazon Kindle formats.

Every organizational leader who feels mired in the mindset of traditional philanthropy or is feeling the need to reinvigorate the case statement should read this book for a fresh approach that provides practical tools, fodder for strategic planning and inspiration for improvement.

Ellen Maling
ROI for Nonprofits
Amazon Review

From the moment I read the first three paragraphs of the Introduction to this book, I was hooked. Finally, a new way to think about asking for money! This is not only an engaging read, it keeps taking you where you don’t expect to go, which is always a good sign that you are being challenged in your thinking.

Cindy Adams, CEO
GrantStation.com

Ralser’s approach to measuring nonprofit impact is presented in a readable and thought provoking manner. While ROI may not be the only tool used to determine community investment, it is a significant one. Ralser’s analysis is helpful in creating a framework for this metric to be applied in the field of philanthropy.

P. Hickman
ROI for Nonprofits Amazon Review

Tom Ralser pushes the envelope in advocating a business approach to nonprofit management and strategic fundraising. He touches on all the right issues and does so in a very practical way that will stimulate thinking in the right direction for any leader of a nonprofit enterprise.

David Stravers, Past President
Mission India, MI