Author: Chris Hughes

Chris brings to Convergent clients nearly a quarter century of fundraising, marketing, publicity, and planning experience and expertise, including work with more than 50 organizations of all types and sizes. His comprehensive, fundamentals-based approach has resulted in surpassing revenue and other priority goals for projects throughout the U.S.

Propensity vs. Capacity to Give

cultivate donors

As fundraisers, we love donors (or investors, as we prefer to think of them) who possess high propensities and high capacities to give. Their passion perfectly aligns with the organization, and they tend to be at the top of lists for capital campaign chairs and committees. What about recent investors who have either strong propensity […]