ERIN LEMONS, Senior Director of Marketing at Fonteva, joins Togetherwork Association Solutions with over 15 years serving as a marketing director, event producer, and project manager creating robust marketing campaigns and initiatives that focus on the growing and ever-changing technology needs of the association industry. She leads the marketing teams and strategy at Fonteva and Protech. With over two decades of experience marketing association technology, Fonteva Chief Marketing Officer JAKE FABBRI has developed a deep understanding of the unique needs of associations and the challenges technology can solve. Jake’s marketing expertise has been honed by demonstrated excellence in the areas of lead generation, content marketing, marketing automation, and events.
After a few volatile years, membership rates are on the rise for associations. In 2022, 43% of associations reported new member growth, a hefty increase from 2021’s metrics of 29%. In the wake of this new trend, associations must work to secure more members and drive growth. Some of the keys to reaching and recruiting […]
