Author: Jay Werth

Nomenclature is important. The difference between communicating “outputs” and “outcomes” can lead to an increase in or lack of long-term funding for a nonprofit. Since it's summer, I’ll use a YMCA pool example to illustrate this difference. The local YMCA may be raising money to expand...

What does a fundraising consultant do? A Beatles lyric was my inspiration for this thought about the day-to-day role of a fundraising consultant conducting a feasibility study or directing a capital campaign. “What would you think if I sang out of tune? Would you stand up...

Is Your Capital Campaign Designed For Success? Before a surgeon can operate, the surgical team must check the patient’s vital signs to ensure they are healthy enough to undergo the procedure. Similarly, a capital campaign is a major operation impacting the financial health of your nonprofit....