5 Strategies for Sourcing Major Gifts in Your Next Campaign
Major gifts often account for the bulk of a nonprofit’s fundraising revenue. As a result, it can be tempting to allocate significant time, attention, and resources toward finding major investors. However, with a clear strategy in place, you can effectively source major investors and steward their continued support, rather than focusing your efforts solely on […]
4 Nonprofit Web Design Tips to Boost Transparency Online
4 Nonprofit Web Design Tips to Boost Transparency Online When site visitors land on your website for the first time, your nonprofit needs to do everything possible to make them feel comfortable with your organization and eager to give , volunteer, or get involved in another impactful way. Explore these essential web design tips to […]
Webinar: Annual Campaigns with Harness Giving
Convergent’s Senior Director of Client Services, Rex Otey, recently joined our strategic partner Harness Giving for a webinar to discuss success in Annual Campaigns. You can view the webinar below.
7 Important Fundraising Metrics to Track During Campaigns
There’s a lot that goes into planning a fundraising campaign, from developing a marketing plan and case for support to thanking your donors (or, as Convergent refers to them, investors) for their generous support. Amid the hustle and bustle of the planning process, don’t forget to also create a strategy for tracking fundraising metrics. Metrics […]
Leveraging Your EOY Fundraising Data for Campaigns
In Q1, nonprofits, chambers, and economic development organizations should review their 2022 giving data in an EOY fundraising review. It is essential to identify critical insights into year-end gifts that could lead to long-term investor relationships and future contributions. In a previous blog, Turning Data into Dollars, Convergent’s General Manager Brian Abernathy referenced real examples of organizations […]
How to Build Credibility Through Nonprofit Marketing
A major part of building your nonprofit’s case for support and fundraising Asking Rights™ is establishing your organization’s credibility. After all, would you donate to a nonprofit that you aren’t fully confident will get the job done? That being said, it’s up to your nonprofit to spread the word about your initiatives, achievements, and community […]