Halfway There: Recapping the Key Nonprofit Strategies from 2024, and a Peek at What’s To Come

Halfway There: Recapping the Key Nonprofit Strategies from 2024, and a Peek at What’s To Come Main Photo

14 Jun 2024


Economic Development

The first half of 2024 had us tackling a series of crucial topics in our blog to mull over, get updated on, get informed and get inspired by. Each article is packed with practical strategies and real-world examples to help your nonprofit thrive in today’s fast-paced world. Let’s take a look at the topics that had us curious so far this year.

Best Practices in Change Management for Nonprofit Organizations

Nonprofit organizations face constant change, requiring effective management to thrive amidst evolving donor needs, staff restructuring, and unexpected crises. Research shows that about half of change initiatives fail, and nonprofits in particular, face unique challenges in maintaining their mission during such shifts. This article highlights best practices for nonprofits to prepare and thrive through instances of change, including how to cultivate a change mentality, engage funders, involve team members in decision-making, implement well-thought-out plans, seek outside expertise (like Convergent), and the importance of celebrating successes. By adopting a proactive, holistic approach to change management, nonprofits can better serve their communities with resilience and agility in an increasingly fast-paced world.

Maximizing Fundraising in a Difficult Economy

Despite U.S. economic uncertainties and fears of a recession in 2024, as past experiences show, nonprofits can still thrive in fundraising efforts during turbulent times. This article provides insight into how to succeed, starting with prioritizing top investors, communicating outcomes rather than just needs, and leveraging technology like AI for research and engagement. We also delve into how to personalize and cultivate relationships with major contributors to inspire them to take a step further and serve as community ambassadors. Taking a look at diverse communication strategies, including social media and microsites, we examine how to reach and engage different demographics. Most importantly, we discuss how seeking expert guidance can help organizations navigate challenges and achieve fundraising success.

The Role of Cybersecurity for Nonprofit Organizations

Recent analyses have shown that cyber attacks have more-than-doubled over the past few years – and nonprofit organizations have not been exempt from these alarming statistics. Cybersecurity is crucial for nonprofits to protect sensitive donor data, financial records, and organizational information from these increasingly frequent attacks. Common threats lurk in everyday operations, from deceptive emails to outdated software– and breaches can have devastating consequences. To safeguard their mission and reputation, nonprofits must implement a comprehensive cybersecurity strategy. But what does that entail? And how can organizations with limited resources stay ahead of these evolving threats? Discover the critical steps nonprofits must take to protect their data, maintain trust, and continue making a difference in their communities.

Aligning Technology & Human Capabilities

In an era where AI sparks fears of job loss, nonprofits are discovering the powerful benefits of technology in enhancing human expertise. What are these advantages, and how can organizations harness automation, data analytics, and digital platforms without sacrificing the personal touch that defines their work? Discover how innovative nonprofits are using tech to streamline operations, expand their reach, and personalize support—all while empowering their staff and volunteers. Uncover the strategies that not only prevent burnout but also enhance the human element in nonprofit missions. Learn to navigate this digital revolution and – as an organization and team – emerge stronger, more efficient, and more impactful.

Five Examples of Nonprofit Collaboration to Enhance Public Engagement

Faced with recent economic volatility, nonprofits are discovering a game-changing strategy to boost public engagement and fundraising: collaboration. These alliances are transforming the landscape– with particularly effective results in the arts and culture space. Learn how festivals, museums, and grassroots initiatives are harnessing the power of partnerships to captivate audiences, revitalize communities, and unlock unprecedented financial support. From Detroit’s vacant spaces to New York’s Lincoln Center, these innovative collaborations are redefining success. By leveraging collective strengths, resources, and networks, these partnerships demonstrate how nonprofits can achieve greater impact and advance their missions.

Coming Soon

As we look forward to the remainder of the year, stay tuned for more valuable content on navigating the ever-evolving challenges and opportunities presented by today’s landscape. Future topics will include understanding data and analytics in the nonprofit sector, nurturing donor relationships, DEI initiatives within the nonprofit space, handling election-year disruption, and storytelling for nonprofit organizations. We invite you to get curious, dive in, and look to Convergent Nonprofit Solutions as your partner in making a positive impact in your community and beyond. Let’s continue to explore, learn, and inspire together.

About The Author

Brian Abernathy's Profile Photo

Brian Abernathy

General Manager

Department: Team

I entered into the nonprofit field immediately after college driven mostly by a passion for outreach with teens. After launching a program in a local high school, I realized the importance and critical value of operations. I could invest my time in relationships with a handful of students, or I could invest it in systems that would enable scalability to reach hundreds of students. From that point on, my drive was systems and efficiencies that maximize the desired result.

I’m often kidded that this even overlaps into my hobbies and personal time. I want to find ways to be better and more efficient in everything I do. At Convergent, I get to fulfill this desire every day. I work with our team of skilled professionals to help increase the impact of the nonprofit organizations we work with in communities across the country.


Brian has developed a broad range of nonprofit experience through his career. He has led launches of local chapters for international organizations, directed the operational aspects of brand-new nonprofits, and developed cross-sector partnerships to identify innovative solutions for community development.

Prior to joining Convergent, Brian served as campaign director with a regional firm that managed capital fundraising campaigns for nonprofits. There he focused on building, scaling, and executing complex projects while developing systems to drive operational efficiencies.

Every nonprofit organization has an important mission but not many can quantify and communicate the value proposition of the impact they desire to achieve. Brian has helped organizations across various sectors develop case statements and impact strategies to effectively communicate their outcomes to key stakeholders and investors. At Convergent, Brian works closely with our project directors on strategic direction, day-to-day operations, expense control, and ultimately fundraising success for our clients

Brian resides in Buford, Georgia, with his wife, two daughters, one dog, and eight chickens.
 

Summary of Experience

  • VP of Operations at First Community Development, supervised entire operations staff of fundraising professionals and multiple capital campaigns.
  • Led development of a coalition of community leaders from various sectors to create Breakthrough Norcross — a collective impact initiative focused on improving educational and economic outcomes for students.
  • A member of Leadership Georgia class of 2019.
  • Elder and Treasurer at Emmaus Church.
  • BA in Business Management with an emphasis on Marketing from Carson-Newman College in Jefferson City, Tennessee.
  • Completed graduate level coursework at Moody Bible Institute and Reformed Theological Seminary.