Revenue Benchmark Analysis for Smarter Fundraising Strategy
Revenue Benchmark Analysis for Smarter Fundraising Strategy
How does your organization’s revenue performance compare to peers and industry standards? Convergent Nonprofit Solutions offers a comprehensive Revenue Benchmark Analysis that helps you understand where your funding stands — and where it could go.
Designed for nonprofit leaders seeking clarity, context, and a path to greater financial sustainability, our analysis uses sector-specific benchmarks and proprietary fundraising data to uncover opportunities for revenue growth.
Why Revenue Benchmarking Matters
Fundraising doesn't happen in a vacuum. Understanding how your revenue strategy stacks up against similar organizations provides critical insight for decision-making and future planning.
Our Revenue Benchmark Analysis helps you:
Measure performance against your peers - See how your fundraising results compare to similar nonprofits by size, sector, and mission.
Identify underleveraged revenue streams - Discover where you could be raising more — and how to do it with the resources you already have.
Support board and leadership planning - Use benchmark data to set realistic goals, prioritize investments, and guide strategic discussions.
Prepare for a capital campaign or growth phase - Ensure your revenue mix supports long-term expansion and demonstrates campaign readiness.
What’s Included in a Revenue Benchmark Analysis
Convergent’s team delivers a tailored analysis using a combination of internal financial review, stakeholder input, and external data comparisons.
Each analysis includes:
Review of historical and current revenue sources
Breakdown of funding mix (grants, investments, major gifts, memberships, etc.)
Comparison to peer organizations and industry benchmarks
Identification of revenue trends and risks
Strategic recommendations for diversification and growth
We provide actionable insights — not just charts and ratios. Our goal is to help your team and board make informed, strategic decisions that support your mission and long-term goals.
Ideal for Organizations That Are:
Considering launching a capital campaign
Seeking to diversify or stabilize revenue streams
Facing pressure to grow funding capacity
Preparing for strategic planning or leadership transitions
Looking to align fundraising with measurable community impact
Get the data you need to grow with confidence. Contact us to learn more about our Revenue Benchmark Analysis and how it can strengthen your fundraising strategy.
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Testimonials
Andrew Keenan
“The fact that Convergent could make the ask was huge. Working with our director and joining solicitations made me a better fundraiser – that was the right formula for us. Moving forward I feel much more confident in making asks and telling our story, and that is going to make us more sustainable in the long run.”
Andrew Keenan, Executive Director Callanwolde Fine Arts Center | Atlanta, GA
Lisa Zaken
“In the span of six short months, our Board went from being nervous about the initial campaign investment to being ecstatic with the attainment of our goal, and our subsequent stretch goal! Convergent can do it like no other. Their system is rigorous and extremely effective. We have nothing but great things to say about this organization!”
Lisa Zaken, President & CEO Leadership Gwinnett | Duluth, GA
Dion Davis
“The strategy and support offered by Convergent helped our Board expand its vision for the Foundation, which in turn helped to refocus and redefine our organization's impact in our community. The methodology behind their capital campaign process not only helps to raise more money in the immediate, but it also builds best practices for long-term investor relations and lays groundwork for the success of future funding initiatives.”
Dion Davis, Former Executive Director Jekyll Island Foundation | Jekyll Island, GA
Robin Mauck
“Working with Convergent has been a pleasure all the way around. Their approach is customized to your organization and their expertise is unmatched in the field. The Convergent team immersed themselves in our process, culture, and goals to provide exceptional value during our campaign. They truly walk alongside you every step of the way!”
Robin Mauck, Executive Director Obria Medical Clinics Gwinnett | Lawrenceville, GA
Aimee Hall
“I loved working with Convergent. I never could have done what Convergent did. If you want to run a successful campaign, you need to bring in that expertise. Thanks to their help, our capital campaign really took us to the next level within our community.”
Aimee Hall, Executive Director Safe Homes Domestic Violence Center | Augusta, GA
Phillip Aldridge
“I wanted to thank everyone from the Convergent team who assisted in our campaign. Of the varying ways the campaign’s success may be measured, I count it a blessing that we achieved what we did. Not just the funds committed but the contacts made, the level of exposure reached, and ultimately, what the funds and exposure mean in terms of how many more we now serve as a result. My thanks is in recognition and appreciation for Convergent serving as our fundraising counsel and for the patience and professionalism demonstrated throughout the campaign. You were a godsend for Valley Healthcare!”
Phillip Aldridge, Board Chair Valley Healthcare System | Colombus, GA
Jeff Taylor
“Early in our campaign feasibility study it became apparent that we lacked the Asking Rights necessary to conduct a capital campaign. As a result, Convergent’s knowledgeable consultants prepared an extensive plan of action that is a road map for growing our awareness and philanthropy. A successful capital campaign will be possible in the near future. Their entrepreneurial approach will definitely get you where you want to go.”
Jeff Taylor, CEO MedCura Health, formerly Oakhurst Medical Center | Stone Mountain, GA
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