Carlotta Ungaro, CCE, IOM
My favorite quote is “Service to others is the rent you pay for your room here on earth,” from Muhammad Ali. I have been volunteering ever since I can remember. Growing up in a small town, I accompanied my mother as she volunteered to help with blood drives, walkathons, and bikeathons. We even went door-to-door raising money for various nonprofits. As an adult, I’ve continued this legacy of service by staying engaged with a variety of nonprofit organizations, including Habitat for Humanity, the Red Clay Storytelling Festival, the Providence (Fayetteville, GA) United Methodist Church, and Piedmont Fayette Hospital’s brand-new Women’s Heart Health program.
Carlotta has spent more than 20 years working for nonprofits providing growth and development for their members and communities. She served as CEO at three chambers of commerce based in Georgia, North Carolina, and South Carolina. At each, she created and executed a mission-focused strategic plan resulting in membership, retention, and top-level investment increases. Thanks to her efforts, each organization also strengthened their roles as leaders in community development and business advocacy.
Carlotta led numerous public policy initiatives from economic development and infrastructure funding to addressing divisive community issues. In 2017, she led Fayette County’s (GA) special purpose local option sales tax (SPLOST) campaign raising funds in six weeks to fund its promotion. The SPLOST passed 2-to-1 where the previous two had failed.
Throughout her career, Carlotta has built coalitions of diverse groups to foster community success. For example, she led the 2010 campaign for the relocation of F35 squadrons to the Marine Corps Air Station (MCAS) – Beaufort, GA. At the worst point of the Great Recession, she raised nearly $100,000 to fund the campaign. Her efforts marketing MCAS’s public comment session attracted the highest attendance for public comment seen for a U.S. military installation. Operation F35Beaufort received the Association of Chamber of Commerce Executives’ top communication award in 2011.
Her ability to build coalitions across diverse groups and create messages that resonate with target audiences result in well-supported, well-funded initiatives. Her enthusiasm and focus enhance all projects benefitting from her engagement.
Summary of Experience
- President & CEO of the Fayette Chamber (GA) of Commerce. During tenure:
- Increased revenue by 30%.
- Doubled the number of Chairman’s Investors.
- Implemented Fayette Visioning initiative partnering with local nonprofits and governments to improve Fayette County.
- Build a branding campaign raising more than $70,000 in four months prior to launch.
- President of the Morrisville (NC) Chamber of Commerce. During tenure:
- Launched Morrisville Innovation Foundation and East Meets West Festival, which received the 2017 National League of Cities Cultural Diversity award.
- Increased chamber’s non-dues revenue by 63%.
- Received NAACP Fayette County Chapter’s inaugural Bridge Builder Award.
- Content contributor to Forbes Nonprofit Council and Institute for Organizational Management.
- Association of Chamber of Commerce Executives communications award committee chair 2012 and 2013.
- Carolina’s Association of Chamber of Commerce Executives boars – 6 years; 2014 chair-elect.
- MBA in Marketing from Georgia State University. BS in Marketing from Georgia Southwestern State University.