Jay Werth

Jay Werth


Jay Werth


Jay Werth demonstrates expertise in communications, campaign positioning, and execution. Over the past several years he has directed campaigns totaling more than $20 million in investor dollars. Recent notable campaign experience includes two consecutive efforts for the Yankton Area Progressive Growth in South Dakota. Both campaigns finished over goal at 15% and 10% respectively, and YAPG was able to use the funds to purchase land, constructed two spec buildings, and fund workforce preparedness and business attraction efforts.

One of Jay’s key strengths is his ability to develop trusted advisor relationships with C-level officers and executive directors. To secure funding, he matches each prospect’s motivation and return-on-investment interest to client campaign objectives. This ability to understand the strengths and motivations of the people he works with have led him to be a trusted advisor on staffing and operations, not just fundraising, at every client organization he has worked with.

As a Partner at Convergent, Jay will utilize his people skills, as well as his extensive background in mentorship, to assist our operations division, providing guidance and developmental support to our project directors. His breadth of experience in fundraising and capital campaign processes, plus his operations expertise from a robust media management career, provides immeasurable value to the Convergent team and clients.

Summary of Experience

  • Directed economic development related campaigns in Yankton, SD; Tacoma, WA; Jackson, TN; Greenville and Charleston, SC; and a regional Florida campaign. Recently, he directed a feasibility study and statewide campaign for the Texas Association of Business in Austin and managed a campaign for the Houston Northwest Chamber of Commerce.
  • Directed building facility campaigns in Van Wert, OH, and Evansville, WI.
  • Campaign expertise includes feasibility study design, implementation, and analysis; identifying strategic business, nonprofit, and community partners for campaign engagement/involvement; recruiting and training volunteers; authoring case statements, brochures, and websites; executing a strategic campaign plan; grant proposal writing; managing campaign expenses under budget; implementing public awareness programs; and establishing campaign methodologies and policies.
  • Former General Manager of nationally recognized and awarded radio stations with budgets ranging from $5,000,000 to $30,000,000.
  • Former board member of the Country Music Association, The University of Arkansas-Little Rock Media Advisory Board, and the Arkansas Association of Broadcasters. Community board service for Chambers of Commerce and health and child welfare.
  • Master’s Degree in Management with a non-profit organization emphasis.
  • Association of Fundraising Professionals Certified Fund Raising Executive (CFRE).
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