Jessica helps nonprofits acquire and manage the Google Ad Grant to expand their impact. Prior to her work at Getting Attention, Jessica worked in nonprofit and higher education organizations focusing on communication and digital marketing, and most recently in search engine optimization in the mission-driven sector. Jessica holds a master’s degree in communication from Virginia Tech. In her free time, you can find her reading, building furniture, and hanging out with her cats, Benny and Olive.
Picture this: You’ve put together your largest digital marketing campaign to date, complete with head-turning copy, branded visuals, and an inspiring call to action. Unfortunately, post-campaign launch, you haven’t reached as many new supporters as you’d hoped to. This is a common issue for many nonprofits as they seem to hit an invisible digital ceiling. […]
