Author: Tom Ralser

5 Fundraising Misconceptions and How to Address Them Adapted from ROI for Nonprofits: The New Key to SustainabilityThe original title of this section was “Five Classic Fundraising Campaign Myths,” but that implied that these misconceptions had a strong probability of being false. The fact is, they are...

ROI and Grant Proposals Tips for Nonprofits Grant proposals typically involve some type of ROI proof, but I often find that nonprofit executives struggle with this step in the grant-writing process. Determining ROI does not always come naturally, though the term itself is overused. Everyone from...

As I have traveled around the country in the past 20 years doing lectures and workshops, there has been one sentence that has resonated with all of my audiences:  “If your organization doesn’t demonstrate its value to potential funders,  they’ll fund an organization that does.”   Many of us are familiar...

Over 20 years ago, the idea of discussing “investors” and “return on investment” in relation to nonprofit organizations seemed preposterous. Today, however, it is not uncommon to hear both terms used widely throughout the sector....

Many nonprofit organizations have been solely dependent on government funding for so long that the idea of pursuing private sector funding can be a bit intimidating. Where do you even begin?I recently had the opportunity to talk about effective fundraising processes at the National Coalition...

Feasibility studies are a critical first step in fundraising. Crafting them with care is extremely important. They typically are 20 to 30 questions in length and give you an excellent perspective on your organization: how people view the board, the effectiveness of the team, and...