The comparison of emotional and rational fundraising appeals is a seemingly constant tug of war in the nonprofit sector. My young son recently introduced me to the children's book series Who Would Win? by Jerry Pallotta. These books pit creatures from all over the world...
As we watch the national economy--and each of our own communities--grapple with the pandemic, nonprofits cannot lose sight of the element most crucial to their sustainability and even survival: Investable OutcomesTM. In our recent Emerge Ready: Fundraising During and After COVID-19 webinar, we shared the...
Can one day impact your nonprofit’s drive for sustainability? A lot is being said right now about Giving Tuesday. I don’t disagree with the strategy behind this much-publicized day of giving and think it’s a very useful tool in the fundraising toolkit for many smaller nonprofits. Make...
5 Fundraising Misconceptions and How to Address Them Adapted from ROI for Nonprofits: The New Key to Sustainability The original title of this section was “Five Classic Fundraising Campaign Myths,” but that implied that these misconceptions had a strong probability of being false. The fact is, they are...
ROI and Grant Proposals Tips for Nonprofits Grant proposals typically involve some type of ROI proof, but I often find that nonprofit executives struggle with this step in the grant-writing process. Determining ROI does not always come naturally, though the term itself is overused. Everyone from...
As I have traveled around the country in the past 20 years doing lectures and workshops, there has been one sentence that has resonated with all of my audiences: “If your organization doesn’t demonstrate its value to potential funders, they’ll fund an organization that does.” Many of us are familiar...