Author: Tom Ralser

As we watch the national economy--and each of our own communities--grapple with the pandemic, nonprofits cannot lose sight of the element most crucial to their sustainability and even survival: Investable OutcomesTM. In our recent Emerge Ready: Fundraising During and After COVID-19 webinar, we shared the...

Can one day impact your nonprofit’s drive for sustainability? A lot is being said right now about Giving Tuesday. I don’t disagree with the strategy behind this much-publicized day of giving and think it’s a very useful tool in the fundraising toolkit for many smaller nonprofits. Make...

5 Fundraising Misconceptions and How to Address Them Adapted from ROI for Nonprofits: The New Key to Sustainability The original title of this section was “Five Classic Fundraising Campaign Myths,” but that implied that these misconceptions had a strong probability of being false. The fact is, they are...

ROI and Grant Proposals Tips for Nonprofits Grant proposals typically involve some type of ROI proof, but I often find that nonprofit executives struggle with this step in the grant-writing process. Determining ROI does not always come naturally, though the term itself is overused. Everyone from...

As I have traveled around the country in the past 20 years doing lectures and workshops, there has been one sentence that has resonated with all of my audiences:  “If your organization doesn’t demonstrate its value to potential funders,  they’ll fund an organization that does.”    Many of us are familiar...