Bridging the Gap: Why Workforce Development and Fundraising Are Stronger Together

10 Mar 2025
Economic Development, Education and Research, Fundraising, Budget, Investor Engagement, Nonprofits, IDM, #capitalcampaign, ROI
Bridging the Gap: Why Workforce Development and Fundraising Are Stronger Together
Spend any time at a community or technical college and you’ll notice that fundraising and workforce development often exist nearby, sometimes even down the hall from each other. Yet for many years, they’ve operated in parallel rather than in partnership. That was certainly my experience during my 30 years in resource development for community colleges, raising funds for scholarships, capital projects, equipment, and workforce programs.
But things are changing. Across the country, colleges are realizing that workforce development and fundraising are not just related—they’re deeply interconnected.
I had my ah-ha moment back in 2004, when I was a young(ish) Development Officer at Holyoke Community College in Western Massachusetts. In a casual conversation with a workforce colleague, we discovered we were both planning to meet with the same company that week—likely passing each other at the door. I was going in to ask for scholarship and program support, while my colleague was focused on the company’s workforce training needs.
That was clearly not a donor-centered approach.
So, instead, we went together. We sat down with the business leader and had a wide-ranging conversation about how Holyoke was both a hub for student support and a powerful economic engine for the region. That single, aligned conversation led to what eventually became a $4 million fundraising campaign for the Kittredge Center for Business and Industry, still considered a model for workforce education today.
The Future: Integrated Campaigns That Work
Today, more colleges are adopting this collaborative model. Take SUNY Schenectady, where Convergent partnered on the $6 million Rising Together campaign. This initiative aligned philanthropic goals with workforce priorities and focused on three key areas:
- Student Access – Removing financial barriers so students can enroll through scholarships and grants.
- Student Achievement – Providing tutoring, emergency aid, and other supports that help students stay enrolled and succeed.
- Student Readiness – Equipping students for real-world careers through programs like the President’s Workforce Innovation Fund.
That fund is a game-changer. It supports an Innovation & Life Skills Speaker Series, a Paid Internship Program, and a Business Mentoring Program—all designed to ensure students graduate with the skills, experience, and professional networks they need to thrive.
Why It Matters
When development and workforce teams align, the results are transformative. It’s not just about raising more money—it’s about leveraging every conversation and campaign to meet the needs of both students and local employers. It’s about creating sustainable partnerships and economic outcomes that benefit the entire community.
At Convergent Nonprofit Solutions, we help colleges create ROI-driven fundraising strategies that speak the language of business and industry, building stronger futures for students and the regions they serve.
Ready to bridge the gap at your college? Let’s talk about how we can help. Contact Us Today!
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