Bridging the Gap: Why Workforce Development and Fundraising Are Stronger Together

Bridging the Gap: Why Workforce Development and Fundraising Are Stronger Together Main Photo

10 Mar 2025


Economic Development, Education and Research, Fundraising, Budget, Investor Engagement, Nonprofits, IDM, #capitalcampaign, ROI

Bridging the Gap: Why Workforce Development and Fundraising Are Stronger Together

Spend any time at a community or technical college and you’ll notice that fundraising and workforce development often exist nearby, sometimes even down the hall from each other. Yet for many years, they’ve operated in parallel rather than in partnership. That was certainly my experience during my 30 years in resource development for community colleges, raising funds for scholarships, capital projects, equipment, and workforce programs.

But things are changing. Across the country, colleges are realizing that workforce development and fundraising are not just related—they’re deeply interconnected.

I had my ah-ha moment back in 2004, when I was a young(ish) Development Officer at Holyoke Community College in Western Massachusetts. In a casual conversation with a workforce colleague, we discovered we were both planning to meet with the same company that week—likely passing each other at the door. I was going in to ask for scholarship and program support, while my colleague was focused on the company’s workforce training needs.

That was clearly not a donor-centered approach.

So, instead, we went together. We sat down with the business leader and had a wide-ranging conversation about how Holyoke was both a hub for student support and a powerful economic engine for the region. That single, aligned conversation led to what eventually became a $4 million fundraising campaign for the Kittredge Center for Business and Industry, still considered a model for workforce education today.

The Future: Integrated Campaigns That Work

Today, more colleges are adopting this collaborative model. Take SUNY Schenectady, where Convergent partnered on the $6 million Rising Together campaign. This initiative aligned philanthropic goals with workforce priorities and focused on three key areas:

  • Student Access – Removing financial barriers so students can enroll through scholarships and grants.
  • Student Achievement – Providing tutoring, emergency aid, and other supports that help students stay enrolled and succeed.
  • Student Readiness – Equipping students for real-world careers through programs like the President’s Workforce Innovation Fund.

That fund is a game-changer. It supports an Innovation & Life Skills Speaker Series, a Paid Internship Program, and a Business Mentoring Program—all designed to ensure students graduate with the skills, experience, and professional networks they need to thrive.

Why It Matters

When development and workforce teams align, the results are transformative. It’s not just about raising more money—it’s about leveraging every conversation and campaign to meet the needs of both students and local employers. It’s about creating sustainable partnerships and economic outcomes that benefit the entire community.

At Convergent Nonprofit Solutions, we help colleges create ROI-driven fundraising strategies that speak the language of business and industry, building stronger futures for students and the regions they serve.

Ready to bridge the gap at your college? Let’s talk about how we can help. Contact Us Today!

About The Author

Joe April's Profile Photo

Joe April

Senior Partner

Department: Team

I was not a great student in high school, so when I went to college, I didn’t take school seriously and eventually flunked out. I found myself in the office of a transfer counselor at St. Petersburg Junior College in Florida—and she changed my life. She helped me get tutoring, scholarships, and academic support services and met with me every Friday to ensure I stayed on track. She held my hand, kicked my butt, and patted me on the back—but she made sure I stuck through school. I eventually transferred to the University of South Florida but my start and passion for community colleges began at St. Pete JC.

That counselor changed my life and opened the door to my future.

Today, I have the opportunity to work with community colleges across the country to raise funds so today’s students have the same financial and academic support and help that were there for me. I take great personal and professional pride in helping community colleges keep the door to a college degree open for anyone who wants it.

Joe has more than 30 years of experience in community college resource development programs as a staff member and consultant. His professional expertise includes major gift campaigns, planned giving, and strategic planning for foundation boards and advancement teams. As a consultant, Joe has led more than 55 feasibility studies, development assessments, foundation strategic plans, community summits, industry forums, and alumni strategic planning efforts. Since 2012, he served as a partner and executive vice president for two consulting companies where he was the lead consultant on over 30 projects, including 13 major gift campaigns, all of which exceeded their funding goals.

As a former Region I Director for the Council for Resource Development (CRD), he has chaired three of the organization’s national conferences. In addition to CRD, Joe is actively involved in the Association of Fundraising Professionals (AFP) and the Council for Advancement and Support of Education (CASE), where he regularly speaks at their regional and national conferences.

Prior to becoming a full-time consultant, Joe served as the Chief Advancement Office at the following institutions: Holyoke Community College, MA; MassBay Community College; and the Community College of Rhode Island. This wealth of experience makes Joe an invaluable resource to our community college clients.

Summary of Experience

  • Personally solicited and closed over $40 million in major and planned gifts as a staff member of various college advancement teams.
  • Practical, hands-on experience leading numerous institutions from campaign into a diversified, comprehensive, and sustainable development program.
  • Possesses a strong record of creating mission-focused staff and volunteer teams, including recruiting a completely new Foundation Board and Alumni Council at MassBay Community College.
  • Led six comprehensive major gift / capital campaigns, which collectively secured over $55 million, exceeding goal in each.
  • Campaign consultant on over 30 major gift / capital campaigns which raised a total of over $265 million.
  • Worked in 25 states across the country, from Maine to Florida to California, and internationally.
  • Frequent conference speaker, including keynoting the 2015 AFP Iowa State-Wide Conference where he presented on generational giving trends.
  • AA from St. Petersburg Junior College and BA in Economics from the University of South Florida.