“Education is now the #1 economic priority,” according to Don Gilman, CEO of Ignite College and Career Academy in Georgia. In the past, most economic development organizations focused their efforts on creating jobs and capital investment. Today, the pandemic’s “Great Resignation” coupled with the high level of Baby Boomers retiring has businesses struggling to fill jobs. Chambers and EDOs are prioritizing talent attraction initiatives to help fill the 11.4 million job openings in the country. Education enhancements directly connect to talent attraction. Efforts such as upskilling, trade-focused high school academies, and promise programs can be differentiators when people choose a community where to live and work.