Comprehensive Campaign Services for Nonprofit Organizations

Comprehensive campaigns allow nonprofit organizations to align multiple channels of funding priorities under a single campaign. This enables them to maximize funding in an outcome-focused, funder-centric manner. The key to success is having a trusted partner to help you develop and execute the right alignment and strategy for the campaign.

Convergent Nonprofit Solutions is that trusted partner. We manage comprehensive campaigns for all types of nonprofit organizations with goals of all sizes, raising hundreds of millions of dollars for our clients. With our help, your organization can achieve sustainable, long-term funding that fuels your mission-critical activities for years to come.

Convergent helps nonprofits move from transactional to sustainable fundraising. Click to book a consultation.
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Why Comprehensive Campaigns Work

Most nonprofits approach fundraising through various targeted solicitation-driven campaigns, such as annual, year-end, and capital campaigns. These structures are great for engaging funders to meet a very specific, targeted funding need. In some cases, these approaches create restricted funds that are exclusively directed toward the initiative being funded.

If you’re looking to align multiple funding appeals under one cohesive vision, a comprehensive campaign is the right option for you. These campaigns enable you to align all your funding priorities under a single campaign, maximizing funding in an outcome-focused, donor-centric manner. Instead of presenting funders with a series of potentially transactional interactions, you’ll provide them with a valuable opportunity to create transformational impact.

Our Comprehensive Campaign Process

While standalone campaigns are easier to execute, the power of building on an organizationally aligned, multiyear vision for increased outcomes and impact cannot be overstated. When you partner with Convergent to execute a comprehensive campaign, we’ll go through the following process together:

Development Audit

Convergent provides a clear, objective assessment of your current fundraising efforts to evaluate whether your organization is ready to achieve its fundraising goals. Our audits include a strategic roadmap and actionable recommendations to get you on the right track.

Feasibility Study

A professionally conducted feasibility study is a critical step toward launching a successful campaign. We gather candid insights from funders, stakeholders, and community leaders to assess your growth potential for annual funding and endowment.

Campaign Management

After your feasibility study and development audit, we guide your board members, staff, and volunteers through executing the next steps of your comprehensive campaign. Based on your preference, we can work with you on-site or remotely to collaborate on implementation, address questions, and troubleshoot issues.

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What Convergent Provides for Your Comprehensive Campaign 

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  • Campaign planning and strategy
  • Feasibility studies, audits, and assessments
  • Comprehensive review of nonprofit fundraising practices
  • Funder identification and engagement
  • Leadership and board alignment and training
  • Fundraising messaging
  • Campaign implementation and management
  • Goal tracking, reporting, and stewardship guidance

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Ready to Launch Your Comprehensive Campaign?

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