Webinar: Comprehensive Campaigns – Maximizing Funding With Aligned Appeals
Webinar: Comprehensive Campaigns – Maximizing Funding With Aligned Appeals
Unlock the Power of Integrated Fundraising
Discover how to take your fundraising to the next level by aligning annual, capital, and endowment efforts under a single, strategic campaign. While comprehensive campaigns have long been a cornerstone of university and hospital fundraising, these powerful tactics can be adapted to nonprofits of any size.
Join Convergent Nonprofit Solutions to learn how a comprehensive approach can help your organization maximize donor engagement, unify messaging, and significantly grow funding outcomes.
Access the Webinar Recording Here:
What You’ll Learn:
The core components of a comprehensive campaign strategy
How to unify annual, capital, and endowment goals under one campaign vision
Tips for positioning your campaign with clarity and confidence
Case examples of smaller nonprofits achieving big results with this approach
Who Should Attend:
Executive Directors and Fundraising Teams
Board Members and Campaign Committee Leaders
Development Professionals Seeking Scalable Strategy
Nonprofits planning major fundraising efforts or capital campaigns
About the Presenter:
Brian Abernathy
Brian has developed a broad range of nonprofit experience through his career. He has led launches of local chapters for international organizations, directed the operational aspects of brand-new nonprofits, and developed cross-sector partnerships to identify innovative solutions for community development.
Prior to joining Convergent, Brian served as campaign director with a regional firm that managed capital fundraising campaigns for nonprofits. There he focused on building, scaling, and executing complex projects while developing systems to drive operational efficiencies.
Every nonprofit organization has an important mission but not many can quantify and communicate the value proposition of the impact they desire to achieve. Brian has helped organizations across various sectors develop case statements and impact strategies to effectively communicate their outcomes to key stakeholders and investors. At Convergent, Brian works closely with our project directors on strategic direction, day-to-day operations, expense control, and ultimately fundraising success for our clients
Brian resides in Buford, Georgia, with his wife, two daughters, one dog, and eight chickens.
Summary of Experience
VP of Operations at First Community Development, supervised entire operations staff of fundraising professionals and multiple capital campaigns.
Led development of a coalition of community leaders from various sectors to create Breakthrough Norcross — a collective impact initiative focused on improving educational and economic outcomes for students.
A member of Leadership Georgia class of 2019.
Elder and Treasurer at Emmaus Church.
BA in Business Management with an emphasis on Marketing from Carson-Newman College in Jefferson City, Tennessee.
Completed graduate level coursework at Moody Bible Institute and Reformed Theological Seminary
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Testimonials
Andrew Keenan
“The fact that Convergent could make the ask was huge. Working with our director and joining solicitations made me a better fundraiser – that was the right formula for us. Moving forward I feel much more confident in making asks and telling our story, and that is going to make us more sustainable in the long run.”
Andrew Keenan, Executive Director Callanwolde Fine Arts Center | Atlanta, GA
Lisa Zaken
“In the span of six short months, our Board went from being nervous about the initial campaign investment to being ecstatic with the attainment of our goal, and our subsequent stretch goal! Convergent can do it like no other. Their system is rigorous and extremely effective. We have nothing but great things to say about this organization!”
Lisa Zaken, President & CEO Leadership Gwinnett | Duluth, GA
Dion Davis
“The strategy and support offered by Convergent helped our Board expand its vision for the Foundation, which in turn helped to refocus and redefine our organization's impact in our community. The methodology behind their capital campaign process not only helps to raise more money in the immediate, but it also builds best practices for long-term investor relations and lays groundwork for the success of future funding initiatives.”
Dion Davis, Former Executive Director Jekyll Island Foundation | Jekyll Island, GA
Robin Mauck
“Working with Convergent has been a pleasure all the way around. Their approach is customized to your organization and their expertise is unmatched in the field. The Convergent team immersed themselves in our process, culture, and goals to provide exceptional value during our campaign. They truly walk alongside you every step of the way!”
Robin Mauck, Executive Director Obria Medical Clinics Gwinnett | Lawrenceville, GA
Aimee Hall
“I loved working with Convergent. I never could have done what Convergent did. If you want to run a successful campaign, you need to bring in that expertise. Thanks to their help, our capital campaign really took us to the next level within our community.”
Aimee Hall, Executive Director Safe Homes Domestic Violence Center | Augusta, GA
Phillip Aldridge
“I wanted to thank everyone from the Convergent team who assisted in our campaign. Of the varying ways the campaign’s success may be measured, I count it a blessing that we achieved what we did. Not just the funds committed but the contacts made, the level of exposure reached, and ultimately, what the funds and exposure mean in terms of how many more we now serve as a result. My thanks is in recognition and appreciation for Convergent serving as our fundraising counsel and for the patience and professionalism demonstrated throughout the campaign. You were a godsend for Valley Healthcare!”
Phillip Aldridge, Board Chair Valley Healthcare System | Colombus, GA
Jeff Taylor
“Early in our campaign feasibility study it became apparent that we lacked the Asking Rights necessary to conduct a capital campaign. As a result, Convergent’s knowledgeable consultants prepared an extensive plan of action that is a road map for growing our awareness and philanthropy. A successful capital campaign will be possible in the near future. Their entrepreneurial approach will definitely get you where you want to go.”
Jeff Taylor, CEO MedCura Health, formerly Oakhurst Medical Center | Stone Mountain, GA
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