The Core of our Business as Capital Campaign Consultants

The Core of our Business as Capital Campaign Consultants Main Photo

28 Jan 2020


Arts and Culture

We take our core values seriously at Convergent. They guide our entire approach to capital campaign fundraising. Loving what we do and putting people first ensure that we listen closely to the needs of our clients. This enables us to be both strategic and creative in our recommendations for helping the nonprofits we serve reach (and exceed) their funding goals. Telling a prospective client or employee about our core values is one thing. But truly showing them how these characteristics manifest in our everyday life is another. That's why we create campaign case studies.

The stories of feasibility studies and capital campaigns we have conducted don't just show fundraising success. They provide a window into our way of working and the importance we place on having an ethical, solutions-oriented mindset through every step of our process. Here are three specific stories of challenging situations we helped our clients overcome:

  1. Traditional Capital Campaign Strategies No Longer Effective: This south Texas hospice facility had a Board of Directors who were mainly volunteers without a lot of money of their own to contribute. See how they worked with the Convergent Team to:
  • Break ground on a new facility in 12 months
  • Meet and surpass their fundraising goal without impacting any other community fundraising initiative and events already planned
  • Increase the positive awareness and impact of the mission within the community
  1. A Board Reluctant to Ask for Funding: This charter school in North Carolina took advantage of our ability to manage their campaign full time to:
  • Creatively use students to engage with the community
  • Encourage a sense of ownership of the development of the school, helping raise over $100,000 within two days
  • Increase base support for the school within the community
  • Begin renovations ahead of schedule
  1. Launching a First Capital Campaign: This nonprofit had never run a capital campaign before. Leadership recognized a major focus on fundraising was necessary to promote economic development in the region. Read how Convergent's unique, effective project management style of living and investing in the community in which we work made a difference in:
  • Securing financial commitments that reach 135% more than original goal
  • Securing the desired tract of land
  • Implementing a 'High Demand Scholarship Program' to encourage individuals to stay local

These are only three examples of capital campaign case studies you will find on our website. So, whether you're starting your first big campaign, moving forward after a disappointing feasibility study, or struggling to make the 'ask' for major investments in your organization, our case studies are worth a look for valuable advice and inspiration. Enjoy!

About The Author

Mark Bergethon's Profile Photo

Mark Bergethon

Principal

Department: Team

I am passionate about empowering nonprofits to accomplish the extraordinary for the communities they serve. Although much of my career has focused on raising money for economic, workforce, and community development organizations (chambers of commerce, EDCs, etc.), I truly love the diversity of our clientele and the interesting variety of projects I get to work on. From public libraries to private schools, from senior assisted living facilities to YMCAs, and even from a puppetry arts group to a ski jump club, I’ve had the chance to help so many great client organizations raise the money they need to fulfill their missions. I love my work!"


As a founding Principal of Convergent Nonprofit Solutions, Mark focuses on empowering nonprofits to accomplish more for the communities and constituencies they serve by dramatically increasing their financial resources. He is recognized as one of the leading national experts in funding nonprofit organizations and community initiatives through fundraising campaigns.

Mark has managed and consulted on fundraising campaigns for a broad array of nonprofits, however, the bulk of Mark’s career has been spent securing funding for chambers of commerce and economic development corporations. His experience ranges from working in small, rural communities of a few thousand people to major metro areas, regions, states, and even national projects. Mark’s specialized expertise includes transitioning membership-based organizations into investment-based organizations, forging public/private partnerships, forming and capitalizing new economic development organizations, and establishing regional economic development collaborations.
 

Summary of Experience

  • Directed and provided oversight for more than 80 feasibility studies and fundraising campaigns for organizations nationwide, raising hundreds of millions of dollars for a wide variety of nonprofits.
  • Conducted dozens of successful high-profile six, seven, and eight-figure funding requests.
  • Managed major feasibility studies and/or capital campaigns with eight-figure goals in large metro markets such as Orlando, Atlanta, Indianapolis, and Seattle.
  • Led workshops and participated in panel discussions at more than a dozen statewide, regional, national, and international conferences and events for economic development professionals, chamber executives, and nonprofit leaders.
  • Authored two legal reference books, a research paper in an international academic journal, and numerous articles on fundraising and other nonprofit concerns.
  • BA in Political Science from Emory University and a law degree from the University of Georgia, School of Law. Member of the bar in both Georgia and Florida.