blog Tag

Adapted from ROI for Nonprofits: The New Key to SustainabilityThe original title of this section was “Five Classic Fundraising Campaign Myths,” but that implied that these misconceptions had a strong probability of being false. The fact is, they are not false, just no longer appropriate when...

Grant proposals typically involve some type of ROI proof, but I often find that nonprofit executives struggle with this step in the grant-writing process. Determining ROI does not always come naturally, though the term itself is overused. Everyone from hotel chains to health insurance is...

We have helped numerous nonprofits decrease their dependency on events as a main fundraising source.  But of course, we understand the need for special events. In fact, a well-planned event can serve a significant branding purpose for a nonprofit. It can help to market your...

A few weeks ago, during the  50th anniversary of the moon landing, my husband and I watched “The Right Stuff.” The 1983 movie based on Tom Wolfe’s novel of the same name tells the story of the U.S. space program before the moon landing.Who knew...

Generation Z, the demographic profile of young people born between the late-1990s and early-2000s, is becoming a key contributor group in the nonprofit world. With high levels of engagement and extra money to spend, their nonprofit giving habits reflect their position as the next generation of donors.They’re quickly catching up...

When gearing up for a new campaign, some nonprofits are skeptical about whether to use a fundraising consultant. They may be reluctant to spend extra budget dollars or to bring in people who aren't native to their organization.The decision to bring in outside counsel may...