Generational Trends in Giving

Understand the Shifting Landscape of Donor Behavior

Join Convergent Nonprofit Solutions for a timely and insightful webinar exploring Giving USA’s 2024 “Giving by Generations” report, released in April 2025. This exclusive session will provide nonprofit leaders with actionable strategies to adapt their fundraising approaches across donor age groups—from Boomers to Gen Z.

Access the Webinar Recording Here: 

What You’ll Learn:

  • Key insights from the latest Giving by Generations report
  • How different generations are reshaping philanthropic priorities
  • Communication styles and channels that resonate with each age group
  • Practical recommendations to strengthen donor engagement and fundraising results

Who Should Watch:

  • Executive Directors and Development Officers
  • Fundraising Professionals
  • Board Members and Donor Engagement Teams
  • Anyone working to future-proof their nonprofit’s fundraising strategy

 

About the Presenters: 

Brian Abernathy

Brian Abernathy
General Manager, Convergent Nonprofit Solutions

Brian has developed a broad range of nonprofit experience through his career. He has led launches of local chapters for international organizations, directed the operational aspects of brand-new nonprofits, and developed cross-sector partnerships to identify innovative solutions for community development.

Prior to joining Convergent, Brian served as campaign director with a regional firm that managed capital fundraising campaigns for nonprofits. There he focused on building, scaling, and executing complex projects while developing systems to drive operational efficiencies.

Every nonprofit organization has an important mission but not many can quantify and communicate the value proposition of the impact they desire to achieve. Brian has helped organizations across various sectors develop case statements and impact strategies to effectively communicate their outcomes to key stakeholders and investors. At Convergent, Brian works closely with our project directors on strategic direction, day-to-day operations, expense control, and ultimately fundraising success for our clients

Brian resides in Buford, Georgia, with his wife, two daughters, one dog, and eight chickens.

Erin Stinner

Erin Stinner
CEO, A to Z Communications

Erin has a proven, successful track record of providing strategic counsel to the highest levels of corporate and government leadership — including the First Lady and President of the United States — as they address critical messaging and media decisions.

Erin takes a 360º view of problem-solving and organization visioning. As a department leader, C-suite counselor, and non-profit board member, she proactively brings forth clear risk assessment and communication strategies to match or exceed objectives. Working for more than 20 years in fast-paced environments such as the White House and a TV newsroom, she understands the need for speed, but adeptly balances this need with careful consideration of details and striking the correct tone for any given audience.

As a top communication and public affairs chief who has earned multiple government clearances, Erin is a trusted source of direction on confidential matters that require complex, strategic, and legally-vetted solutions catered to various stakeholders. She respects the responsibility that comes with the power of communicating on behalf of Fortune 500 corporations and government officials.