Upcoming Webinar: Generational Trends in Giving

Understand the Shifting Landscape of Donor Behavior

Join Convergent Nonprofit Solutions for a timely and insightful webinar exploring Giving USA’s 2024 “Giving by Generations” report, released in April 2025. This exclusive session will provide nonprofit leaders with actionable strategies to adapt their fundraising approaches across donor age groups—from Boomers to Gen Z.

What You’ll Learn:

  • Key insights from the latest Giving by Generations report
  • How different generations are reshaping philanthropic priorities
  • Communication styles and channels that resonate with each age group
  • Practical recommendations to strengthen donor engagement and fundraising results

Who Should Attend:

  • Executive Directors and Development Officers
  • Fundraising Professionals
  • Board Members and Donor Engagement Teams
  • Anyone working to future-proof their nonprofit’s fundraising strategy

About the Presenter: 

Brian Abernathy

Brian Abernathy

Brian has developed a broad range of nonprofit experience through his career. He has led launches of local chapters for international organizations, directed the operational aspects of brand-new nonprofits, and developed cross-sector partnerships to identify innovative solutions for community development.

Prior to joining Convergent, Brian served as campaign director with a regional firm that managed capital fundraising campaigns for nonprofits. There he focused on building, scaling, and executing complex projects while developing systems to drive operational efficiencies.

Every nonprofit organization has an important mission but not many can quantify and communicate the value proposition of the impact they desire to achieve. Brian has helped organizations across various sectors develop case statements and impact strategies to effectively communicate their outcomes to key stakeholders and investors. At Convergent, Brian works closely with our project directors on strategic direction, day-to-day operations, expense control, and ultimately fundraising success for our clients

Brian resides in Buford, Georgia, with his wife, two daughters, one dog, and eight chickens.

Summary of Experience

  • VP of Operations at First Community Development, supervised entire operations staff of fundraising professionals and multiple capital campaigns.
  • Led development of a coalition of community leaders from various sectors to create Breakthrough Norcross — a collective impact initiative focused on improving educational and economic outcomes for students.
  • A member of Leadership Georgia class of 2019.
  • Elder and Treasurer at Emmaus Church.
  • BA in Business Management with an emphasis on Marketing from Carson-Newman College in Jefferson City, Tennessee.
  • Completed graduate level coursework at Moody Bible Institute and Reformed Theological Seminary.

Reserve Your Spot Now

May 22, 2025 | 1 PM ET | Free Registration

Don’t miss this opportunity to align your development strategy with the latest giving trends.